Comments on: In the conversation vs. at the conversation http://blogduffy.wordpress.com/2008/04/02/in-the-conversation-vs-at-the-conversation/ Fri, 24 Apr 2009 11:12:37 +0000 http://wordpress.com/ hourly 1 By: Ted Burrett http://blogduffy.wordpress.com/2008/04/02/in-the-conversation-vs-at-the-conversation/#comment-24 Ted Burrett Fri, 24 Apr 2009 11:12:37 +0000 http://blogduffy.wordpress.com/?p=3#comment-24 I read your posts for a long time and should tell you that your posts always prove to be of a high value and quality for readers. I read your posts for a long time and should tell you that your posts always prove to be of a high value and quality for readers.

]]> By: Marcel LeBrun http://blogduffy.wordpress.com/2008/04/02/in-the-conversation-vs-at-the-conversation/#comment-12 Marcel LeBrun Thu, 17 Apr 2008 03:22:15 +0000 http://blogduffy.wordpress.com/?p=3#comment-12 Hi Bob, I stumbled across Michael's article today which pointed to your post. I really like the concept of "in the conversation" versus "at the conversation". It really paints a clear illustration of the difference between the two approaches. Conversational ad targeting may help one target certain conversations to place ads (being "at" the conversation), but that is a far stretch from being "in" the conversation. Certainly advertising can help create brand awareness, but it doesn't build relationships, conversation or trust. To do that you have to participate in the conversation. I like how you summed it up, "If your efforts enable active listening and responses between multiple parties, regardless of intent , then I think that is the social media." Well said. Marcel CEO, Radian6 http://www.radian6.com Hi Bob,

I stumbled across Michael’s article today which pointed to your post.

I really like the concept of “in the conversation” versus “at the conversation”. It really paints a clear illustration of the difference between the two approaches. Conversational ad targeting may help one target certain conversations to place ads (being “at” the conversation), but that is a far stretch from being “in” the conversation.

Certainly advertising can help create brand awareness, but it doesn’t build relationships, conversation or trust. To do that you have to participate in the conversation.

I like how you summed it up, “If your efforts enable active listening and responses between multiple parties, regardless of intent , then I think that is the social media.” Well said.

Marcel
CEO, Radian6
http://www.radian6.com

]]> By: The Holy Grail of social media continued … http://blogduffy.wordpress.com/2008/04/02/in-the-conversation-vs-at-the-conversation/#comment-7 The Holy Grail of social media continued … Fri, 11 Apr 2008 23:07:24 +0000 http://blogduffy.wordpress.com/?p=3#comment-7 [...] who works on my team came up with this awesome cartoon that illustrates my point precisely (his post also touches on this [...] [...] who works on my team came up with this awesome cartoon that illustrates my point precisely (his post also touches on this [...]

]]> By: Bob Duffy http://blogduffy.wordpress.com/2008/04/02/in-the-conversation-vs-at-the-conversation/#comment-4 Bob Duffy Fri, 04 Apr 2008 04:23:34 +0000 http://blogduffy.wordpress.com/?p=3#comment-4 Hey Ken, this is why I love this medium. I discuss something in the abstract and immediatly get a reply with a real example. of moving online media from broadcast to social. Would be interesting to compare click rates on an item like that compared to a traditional banner ad. IT Utopia integration of Open Port feeds is similarly a step in the right direction. Exciting stuff! Hey Ken, this is why I love this medium. I discuss something in the abstract and immediatly get a reply with a real example. of moving online media from broadcast to social. Would be interesting to compare click rates on an item like that compared to a traditional banner ad. IT Utopia integration of Open Port feeds is similarly a step in the right direction. Exciting stuff!

]]> By: kenekaplan http://blogduffy.wordpress.com/2008/04/02/in-the-conversation-vs-at-the-conversation/#comment-2 kenekaplan Thu, 03 Apr 2008 06:19:13 +0000 http://blogduffy.wordpress.com/?p=3#comment-2 You're very talented, thoughtful and able to sculpt data and notions into a meaningful expressions and tales. Thank you! I believe we're seeing the banner ad facing stiff competition from dynamically programmable widgets that bring blogs posts, audio and video stories into meaningful places around the Web. See what we're trying with our sponsorship of Tom Foremski's www.siliconvalleywatcher.com. I'm roasting marshmallows inside your campground, and I think I heard you or Intel Blogfather Bryan Rhoads once ask something like: why can't we put our marketing resources and skills to help market conversations. By that, I think it's akin to us emailing a relevant news clip to a coworker, passing on that face splitting, hilarious viral video or sharing with our loved ones insites and stories that are meaningful to them, that fit their interests. But aggregating and "optimizing" what others say becomes more valuable and believable when stories, photos, videos are shared openly by brands/personalities (or individuals inside companies). The magic happens when they meet...well, when someone finds them and together they re-enforce what is true and unlikely. This leads me to my next read: "Personality Not Included," by our pal Rohit Bhargava. Thanks for the Toon and sharing what you see shaping up! Blog on Irish dude. Let that Italian in you get out there -- at least once in a while!! You’re very talented, thoughtful and able to sculpt data and notions into a meaningful expressions and tales. Thank you!

I believe we’re seeing the banner ad facing stiff competition from dynamically programmable widgets that bring blogs posts, audio and video stories into meaningful places around the Web. See what we’re trying with our sponsorship of Tom Foremski’s http://www.siliconvalleywatcher.com.

I’m roasting marshmallows inside your campground, and I think I heard you or Intel Blogfather Bryan Rhoads once ask something like: why can’t we put our marketing resources and skills to help market conversations. By that, I think it’s akin to us emailing a relevant news clip to a coworker, passing on that face splitting, hilarious viral video or sharing with our loved ones insites and stories that are meaningful to them, that fit their interests. But aggregating and “optimizing” what others say becomes more valuable and believable when stories, photos, videos are shared openly by brands/personalities (or individuals inside companies). The magic happens when they meet…well, when someone finds them and together they re-enforce what is true and unlikely.

This leads me to my next read: “Personality Not Included,” by our pal Rohit Bhargava.

Thanks for the Toon and sharing what you see shaping up! Blog on Irish dude. Let that Italian in you get out there — at least once in a while!!

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