My colleague Kelly Feller posted on Conversations Matter regarding “chips to cheese ratio” when managing a corporate community. I liked the analogy. Probably because I had something to do with it, but also interesting to me is a growing list of these colorful new social media terms being floated out there. Here’s a very short list of some of them. If you have more please comment and forward.
Chip to cheese ratio: Nacho cheese analogy that refers to balance in in a corporate community by managing the recipe of chips to cheese to have a tasty site. Chips being community content and cheese being the subject matter experts from the industry. When you get too much of a message from the industry the experience is too cheesy, and it drowns the chips. Not enough cheese and you are lacking rich flavor and context. Really comes down to active listening. You need to listen and be responsive to know if you have too little or too much cheese.
Mullet Technology: This comes from a quote that I believe is sourced from Malcolm in the Middle which describes a mullet as “All business upfront and a party in the back”. This relates to managing user generated content in a corporate community. If you worried that user generated content will not compliment your site and might distract from your brand while at the same time you want to embrace the community dialogue, you can deploy “mullet technology”. This is a technique that will have you expose your corporate blogs and base line community content on your site’s home page, while you expose the user content including full posts, comments and uploaded photos deeper in the site.
The Enterprise Octopus: From Sam Lawrence of Jive the Enterprise Octopus is a way to look at collaboration for the enterprise. The head of the octopus being where people in the organization gather and create community, and the arms of the octopus are the arms that go out and get variety of information the organization needs. Sam says many companies are headless. They’ve focused on arms but no central place for people to gather and build equity in their conversations that build a strong community of collaboration. But just cause you have a place to organize does not mean you have what you need. You need to tools and resources to get to the information that will feed the company.
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