Social networks are becoming increasingly popular…many of which are not indexed by search. Lot’s and lots of new activity happening on the web that either isn’t showing up or has lost context in Google.
| Alexa Global Internet Traffic Rankings | |
| 2005 | 2007 |
| yahoo.com | yahoo.com |
| msn.com | google.com |
| google.com | Live.com |
| ebay.com | youtube.com |
| amazon.com | msn.com |
| microsoft.com | myspace.com |
| myspace.com | facebook.com |
| google.co.uk | wikipedia.org |
| aol.com | hi5.com |
| go.com | orkut.com |
I had a conversation with a colleague regarding the emphasis of search.. in this instance it was regarding research of Enterprise 2.0 solutions, which had a strong requirement on “Search”. I admit finding things on my company’s intranet is tough and a better search function would be cool. But I wonder if we have already moved beyond that?
Not sure about the rest of you but the best stuff I find on the web comes to me. I do use Google a lot but I use it less and less. The relevant stuff comes in a Twitter or shows up on my Facebook home page or even is sent to me in email. Imagine that kind of functionality in the enterprise. I’d be able to see the latest governance document from Web Marketing, the latest conversation between Privacy, PR and Legal on transparency, or the most recommended video assets from my colleagues. All that stuff would be at my finger tips and little search needed.
So my question is, are we starting to see the decline and possibly obsolescence of search as we know it? By establishing better collaboration tools and linking that content with social networks I can tune into what is relevant to me much easier and it clears up a big part of what I would typically used search for.
The NYTimes has picked up on this per political stories, claiming that people are using traditional media less and less to get their info, but instead using social tools to get their news and pass it on. And for full disclosure I did not search for this post it was shared with me via a comment in company blog post.
Now I can’t say Search is going away…admittedly there is the occasional argument with my wife on how old celebrity actually is. And then Google on my iPhone comes to the rescue. Possibly that is overly stated, but I do believe the use of Search as we know it is declining.
So as I look at this chart and my own behavior I’m seeing an evolution toward a greater dependence on social tools and less dependency on Search. I postulate that either Search becomes less relevant or Search will change.
My bet is on the latter. There’s evidence Google is all over this. Open Social will give them hooks to content across multiple social networks. Google indeed may be that thread stitching together all content between you and your friends across the web.
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